Glenn VanderlindenApr 44 minAmplitude - Hands-on with event designIntroduction This article explores the event design principles for your current or future Amplitude implementation. This article contains...
Glenn VanderlindenApr 44 minAmplitude – The power of user propertiesIntroduction Events have event properties that give context about the event itself. Users tracked in Amplitude have a similar property...
Diogo Ferreira CardosoMar 284 minHow to leverage Javascript in GTM to enhance your ecommerce trackingGoogle Tag Manager (GTM) is a powerful tool for managing tracking codes on your website without the need for manual code changes. For new...
Julien De VisscherJan 104 minAudience Exclusion Recipe With Vanden BorreThe User Story “As a Marketing Manager, I want to be able to identify my loyal customers and exclude them from my branding campaigns in...
Julien De VisscherJan 33 minPromote Passes Recipe With ThalysUser Story “As a marketeer I want to promote our special passes to our frequent travelers via Meta (Facebook ads) and Google Ads in order...