User stories as a way to build your martech stack
Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...
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PUBLICATIONS
Glenn Vanderlinden
- Jul 27
- 4 min
Data democratization in product analytics—and how to get there
If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...
Loïc Vanden Broeck
- Jul 25
- 4 min
Elevating Data Observability: Key Approaches for Leveraging dbt Cloud
INTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...
Glenn Vanderlinden
- Jul 7
- 5 min
The fading barrier between marketing & product analytics is fading and how iOS17 could accelerate it
Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...
Julien De Visscher
- Jun 23
- 3 min
Driving Practical Digitalisation: How Human37 Empowers Companies for Success
Digitalisation paves the way for successful digital transformation. As a practical approach, it can be adopted in a continuous and iterative
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