Glenn VanderlindenSep 133 minUser stories as a way to build your martech stackBuilding a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...
Glenn VanderlindenJul 274 minData democratization in product analytics—and how to get thereIf you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...
Loïc Vanden BroeckJul 254 minElevating Data Observability: Key Approaches for Leveraging dbt CloudINTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...
Glenn VanderlindenJul 75 minThe fading barrier between marketing & product analytics is fading and how iOS17 could accelerate itTwo years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...
Julien De VisscherJun 233 minDriving Practical Digitalisation: How Human37 Empowers Companies for SuccessDigitalisation paves the way for successful digital transformation. As a practical approach, it can be adopted in a continuous and iterative