From Marketing Data Warehouse to Customer Data Activation
In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....
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PUBLICATIONS
Glenn Vanderlinden
- Apr 6
- 1 min
Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization
This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...
Glenn Vanderlinden
- Apr 6
- 1 min
Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail
This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...
Diogo Ferreira Cardoso
- Apr 4
- 4 min
What is Google Signals and what are the benefits of using it?
Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...
Maxime Wauthy
- Apr 4
- 3 min
4 Techniques to Master Segment Debugging
Segment is a powerful Customer Data Platform (CDP) that enables companies to collect, clean and unify customer data from disparate...
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