What is RFM? RFM (Recency, Frequency, Monetary) segmentation is a straightforward way to rank and group your customers based on their...

Ever wondered which features and behavior within your product, website or app actually matter? The ones that truly bring delight, solve a...

When you’re new to Mixpanel the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

When you’re new to Amplitude the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

In this article we will be exploring the difference between Mixpanel and Amplitude funnel reports. Be advised that this article can be...