The difference between server-side tracking and server-side tagging
For those who have been around in the analytics & MarTech scene, server-side tracking is nothing new. For years if not decades various...
top of page
PUBLICATIONS
Federico Volpi
Jun 255 min
Clustering Unleashed: Transforming Data into Actionable Customer Segments
In the context of the AI revolution that we are witnessing, with new performing algorithms popping up everyday, it’s easy to get lost....
Amin Kitmir
Jun 246 min
How to measure the number of users in Google Analytics: UA v.s. GA4 UI v.s. BigQuery
Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...
Glenn Vanderlinden
Jun 244 min
A practical approach for applying data minimisation to tracking plans
What is data minimisation? Data minimisation is defined in the GDPR legislation as follows: The principle of “data minimisation” means...
Rémi Peeters
Jun 226 min
Building a media performances summary with DBT and BigQuery
Advertisers are continuously spending more and more budget in advertising. According to Statista, the total industry ad spend will...
bottom of page