Human37 | MarTech stack

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We help our clients define, design, implement and integrate the data infrastructure & MarTech stack that is aligned with their business objectives.

WE BUILD CUSTOMER DATA INFRASTRUCTURES

MarTech stack

Audit
Optimisation
Profitability
Implementation (CDP, Analytics, Engagement Platform, A/B testing, etc.)

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Data Architecture

Data Pipeline Automation
Data As A Service (DAAS)
Customer 360° view creation
Cloud for Marketing
Data Governance, Security & Privacy Compliance

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FOOD FOR THOUGHT

RFM Segmentation: A Practical Approach for Marketing Managers

RFM Segmentation: A Practical Approach for Marketing Managers

RFM Segmentation: A Practical Approach for Marketing Managers

What is RFM? RFM (Recency, Frequency, Monetary) segmentation is a straightforward way to rank and group your customers based on their...

Maxime Vandenbussche

Mar 243 min read

Want to understand what drives successful behavior? Try feature analysis

Want to understand what drives successful behavior? Try feature analysis

Want to understand what drives successful behavior? Try feature analysis

Ever wondered which features and behavior within your product, website or app actually matter? The ones that truly bring delight, solve a...

Glenn Vanderlinden

Mar 242 min read

How to figure out your conversion window using Mixpanel

How to figure out your conversion window using Mixpanel

How to figure out your conversion window using Mixpanel

When you’re new to Mixpanel the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

Glenn Vanderlinden

Jan 63 min read

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