The next generation of Google’s marketing analytics solution. Google Analytics 4 or simply GA4 uses event level data to help you measure, report and identify trends and user behavior on your website or app. 

THE FUTURE OF GOOGLE ANALYTICS

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SMARTER INSIGHTS TO IMPROVE YOUR MARKETING ROI

 

Thanks to Google's advanced ML models, GA4 can help you anticipate future actions your customers may take. GA4 brings new predictive metrics such as churn probability and customer lifetime value at your fingertips. Enabling you to more efficiently invest your marketing budgets. 

A MORE COMPLETE UNDERSTANDING OF YOUR CUSTOMERS

 

Customer-centric measurement across all of your websites, apps and platforms. GA4 will give you a better understanding of your customers across their entire lifecycle, from acquisition to conversion and retention. Intuitive reporting organised by the user lifecycle.

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HUMAN37 & GOOGLE ANALYTICS 4

OUR SERVICES INCLUDE:

AUDIT

1

  • Audit of your current GA4 setup and configuration.

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IMPLEMENTATION

&

CONFIGURATION

2

  • Implementation & configuration in line with business objectives.​

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EXPERIENCE DELIVERY

  • We leverage GA4 to surface insights that drive business value & impact.

3

Our unique methodology enables a fast go-to-market with short learning cycles for your product and marketing teams.

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For more details, take a look at our elevate customer experience section.

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READY TO IMPROVE YOUR CUSTOMER EXPERIENCE?