Clustering Unleashed: Transforming Data into Actionable Customer Segments
In the context of the AI revolution that we are witnessing, with new performing algorithms popping up everyday, it’s easy to get lost....
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Amin Kitmir
Jun 246 min
How to measure the number of users in Google Analytics: UA v.s. GA4 UI v.s. BigQuery
Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...
Rémi Peeters
Jun 226 min
Building a media performances summary with DBT and BigQuery
Advertisers are continuously spending more and more budget in advertising. According to Statista, the total industry ad spend will...
Loïc Vanden Broeck
Nov 28, 20234 min
Three dbt macros that simplify my data analyst routine
Every day, data engineers rely on a set of powerful tools to streamline data transformation tasks and maintain data robust pipelines....
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