What is RFM? RFM (Recency, Frequency, Monetary) segmentation is a straightforward way to rank and group your customers based on their...

Ever wondered which features and behavior within your product, website or app actually matter? The ones that truly bring delight, solve a...

In the context of the AI revolution that we are witnessing, with new performing algorithms popping up everyday, it’s easy to get lost....

Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...

Advertisers are continuously spending more and more budget in advertising. According to Statista, the total industry ad spend will...

Every day, data engineers rely on a set of powerful tools to streamline data transformation tasks and maintain data robust pipelines....