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Data Governance in a Composable CDP world – A Simple Guide

In the world of Composable Customer Data Platforms (CDPs), data governance is the compass that keeps your data journey on track. It's not as complex as it sounds, and we're here to break it down into easy-to-understand steps.

Step 1: Document Your Data Flow

Think of your data as a river, and you need a map to navigate it. Start by documenting how your data moves within your Data Mart. This map helps everyone understand where data comes from and where it goes. This is also referred to as data lineage.

Step 2: Create a Data Catalog

Imagine a library catalog, but for your data. Tools like DBT Cloud and native data warehouse catalogs help organize your data assets neatly. This makes it easier to find and manage your data efficiently.

Step 3: Define Roles and Responsibilities

Every ship needs a captain and a crew. In the world of data governance, define clear roles and responsibilities. Who's responsible for what? Tools like DBT Cloud and your data warehouse catalog can help assign and manage these roles.

Step 4: Label Sensitive Data

Some data is like a treasure chest – valuable and sensitive. Label data like Personally Identifiable Information (PII) to identify and protect it easily. This ensures you follow data privacy rules and keep sensitive information safe.

Step 5: Run Data Quality Tests

Just like a car needs regular check-ups, your data needs quality tests. Use tools like DBT native tests or Great Expectations to ensure your data behaves as expected. These tests catch issues early on.

Step 6: Monitor Data Quality

Think of this as a health check for your data. Create a Data Quality Dashboard that shows you how healthy your data is. It provides a visual snapshot of your data's condition.

Step 7: Set Up Alerts

Don't wait for data consumers to report problems. Be proactive. Set up alerts (emails or Slack notifications) to alert you when something goes wrong. This way, you can fix issues before they cause trouble.

Step 8: Control Data Access

Imagine data access as keys to different rooms. Make sure only the right people have the right keys. Tools like Single Sign-On (SSO) and Identity and Access Management (IAM) help manage who gets access to what.

Step 9: Plan for Incidents

Every journey has bumps along the way. Create a plan for how to deal with data incidents or breaches. Knowing what to do when something goes wrong is essential.

Step 10: Follow a Code of Conduct

Think of this as your data team's playbook. Develop a code of conduct that outlines best practices for managing data. It keeps everyone on the same page and working together smoothly.


Data governance in Composable CDPs is like having a well-organized toolbox. It helps you keep your data safe, clean, and reliable. By following these simple steps, you can navigate the world of data with confidence, making informed decisions and steering your startup toward success.

If you would like to explore the details of our work and how we can support you, please feel free to reach out. We are always eager to engage in insightful discussions.


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