The rise of the Customer Data Platforms
In the midst of chaos, CDP’s were born Being a marketer means living in a paradoxical world. We’re constantly being exposed to changing...
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OUR SERVICES
Through our collaboration, we aim to empower our clients as stronger data-driven and customer-centric organizations and people.
OUR PROVEN METHODOLOGY
Our methodology
ORIENTATION
1
Through a series of workshops we guide you through:
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Identifying your business challenges in relation to customer data
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Map your existing infrastructure & stakeholders along the customer journey
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Turn your challenges into bite-size user stories ready for treatment
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BLUEPRINTING
2
We design the current and future data components your organisation needs:
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Data architecture design
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MarTech stack design
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Governance and RACI matrix
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Implementation roadmap validation
IMPLEMENTATION
3
We build, connect and improve your actual data architecture and MarTech stack:
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Technical implementation
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In-depth documentation
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Privacy compliance
EXPERIENCE DELIVERY
4
Every user story is treated as a distinct mission to ensure business impact at every single step:
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User stories production
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User stories reporting & business insights
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User stories optimization
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Support & Maintenance
WE UNITE
teams
Marketing Teams
→ We help you understand what it takes to be ahead of the change rather than be driven by it
→ We help to make your marketing department data-driven
PRODUCT Teams
→ We help product teams understand how their website or applications are being used
→ We help them connect with CRO, A/B testing, backlog refinement and sprint planning
LEGAL Teams
→ We ensure your activities around customer data are 100% compliant.
→ We help make the bridge between your customer data initiatives and it's legal requirements
DATA & ENGINEERING Teams
→ We empower data teams by creating the bridge with other teams or departments
→ We do this by providing services such as creating automated data pipelines or data-as-a-service
UX Teams
→ We provide you with an organised framework, methodology and tools in order to drive top of the line personalised experiences in the most qualitative and consistent way across all touch points
FOOD FOR THOUGHT
Contact
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