This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...

This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...

Segment is a powerful Customer Data Platform (CDP) that enables companies to collect, clean and unify customer data from disparate...

Segment is one of many powerful CDPs existing on the market. For those of you that are not that familiar with the concept of a CDP - you...

Building a tracking plan can be daunting when doing it for the very first time. And even if you have experience with product analytics...

Brussels 28/06/2021 - Human37 officially becomes mParticle Authorised Partner. mParticle is a Customer Data Platform (CDP) that ensures...

In the midst of chaos, CDP’s were born Being a marketer means living in a paradoxical world. We’re constantly being exposed to changing...