Building a tracking plan can be daunting when doing it for the very first time. And even if you have experience with product analytics...

Brussels 28/06/2021 - Human37 officially becomes mParticle Authorised Partner. mParticle is a Customer Data Platform (CDP) that ensures...

In the midst of chaos, CDP’s were born Being a marketer means living in a paradoxical world. We’re constantly being exposed to changing...