Webinar: Helping brands build better digital experiences with data
The following video is a recording of our session at HeyGrowth Summit. The session took place on May 17th during the “Marketing...
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Glenn Vanderlinden
- Jun 8
- 1 min
Life after GDPR podcast - Building you own 1st party data stack
At Measurecamp Amsterdam our co-founder Glenn Vanderlinden participated in a podcast panel discussion hosted by Rick Dronkers. The topic...
Glenn Vanderlinden
- Jun 2
- 3 min
Planning your GA4 implementation - A G4 event planning framework
This article is a shortened version of the presentation we gave at the Google Analytics 4 kick-off event in Brussels on May 17th 2022....
Glenn Vanderlinden
- Jul 22, 2021
- 5 min
The key to making product analytics work in enterprise-level organisations
This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...
Human37
- Jul 6, 2021
- 5 min
What do we do at Human37
The context After several years leading agencies where we dealt with numerous digital marketing & data infrastructure projects we,...
Julien De Visscher
- Jun 20, 2021
- 4 min
The rise of the Customer Data Platforms
In the midst of chaos, CDP’s were born Being a marketer means living in a paradoxical world. We’re constantly being exposed to changing...
Maxime Vandenbussche
- Jun 19, 2021
- 6 min
MarTech stacks and where to start
Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...
Julien De Visscher
- Jun 19, 2021
- 3 min
What should you take into account to make product analytics profitable ?
Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....