User stories as a way to build your martech stack
Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...
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Glenn Vanderlinden
- Jul 27
- 4 min
Data democratization in product analytics—and how to get there
If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...
Loïc Vanden Broeck
- Jul 25
- 4 min
Elevating Data Observability: Key Approaches for Leveraging dbt Cloud
INTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...
Glenn Vanderlinden
- Jun 23
- 3 min
Unlocking the Power of Synthetic Data – A short introduction
In this blog post, we will explore what synthetic data is and some of its application use cases for customer data professionals.
Glenn Vanderlinden
- May 3
- 1 min
From Marketing Data Warehouse to Customer Data Activation
In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....
Glenn Vanderlinden
- Apr 6
- 1 min
Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization
This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...
Glenn Vanderlinden
- Apr 6
- 1 min
Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail
This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...
Glenn Vanderlinden
- Jan 3
- 4 min
7 Predictions for the analytics & martech space in 2023
Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...
Julien De Visscher
- Dec 21, 2022
- 5 min
5 Things we’ve learned from working with DPO’s
If there is one common challenge that became obvious in 2022 and was shared by all organisations, it is certainly the data privacy one....
Glenn Vanderlinden
- Nov 22, 2022
- 6 min
One year later - 6 predictions for the Analytics Industry in 2022
Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...
Human37
- Jun 8, 2022
- 1 min
Webinar: Helping brands build better digital experiences with data
The following video is a recording of our session at HeyGrowth Summit. The session took place on May 17th during the “Marketing...
Glenn Vanderlinden
- Jun 8, 2022
- 1 min
Life after GDPR podcast - Building you own 1st party data stack
At Measurecamp Amsterdam our co-founder Glenn Vanderlinden participated in a podcast panel discussion hosted by Rick Dronkers. The topic...
Glenn Vanderlinden
- Jun 2, 2022
- 3 min
Planning your GA4 implementation - A G4 event planning framework
This article is a shortened version of the presentation we gave at the Google Analytics 4 kick-off event in Brussels on May 17th 2022....
Glenn Vanderlinden
- Nov 7, 2021
- 4 min
Product analytics vs. marketing analytics: Why you need both
🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...
Glenn Vanderlinden
- Jul 22, 2021
- 5 min
The key to making product analytics work in enterprise-level organisations
This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...
Human37
- Jul 6, 2021
- 5 min
What do we do at Human37
The context After several years leading agencies where we dealt with numerous digital marketing & data infrastructure projects we,...
Julien De Visscher
- Jun 20, 2021
- 4 min
The rise of the Customer Data Platforms
In the midst of chaos, CDP’s were born Being a marketer means living in a paradoxical world. We’re constantly being exposed to changing...
Maxime Vandenbussche
- Jun 19, 2021
- 6 min
MarTech stacks and where to start
Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...
Julien De Visscher
- Jun 19, 2021
- 3 min
What should you take into account to make product analytics profitable ?
Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....
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