Martech

7 Predictions for the analytics & martech space in 2023

Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...

5 Things we’ve learned from working with DPO’s

If there is one common challenge that became obvious in 2022 and was shared by all organisations, it is certainly the data privacy one....

One year later - 6 predictions for the Analytics Industry in 2022

Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...

Webinar: Helping brands build better digital experiences with data

The following video is a recording of our session at HeyGrowth Summit. The session took place on May 17th during the “Marketing...

Life after GDPR podcast - Building you own 1st party data stack

At Measurecamp Amsterdam our co-founder Glenn Vanderlinden participated in a podcast panel discussion hosted by Rick Dronkers. The topic...

Planning your GA4 implementation - A G4 event planning framework

This article is a shortened version of the presentation we gave at the Google Analytics 4 kick-off event in Brussels on May 17th 2022....

The key to making product analytics work in enterprise-level organisations

This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...

What do we do at Human37

The context After several years leading agencies where we dealt with numerous digital marketing & data infrastructure projects we,...

The rise of the Customer Data Platforms

In the midst of chaos, CDP’s were born Being a marketer means living in a paradoxical world. We’re constantly being exposed to changing...

MarTech stacks and where to start

Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...

What should you take into account to make product analytics profitable ?

Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....

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