The difference between server-side tracking and server-side tagging
For those who have been around in the analytics & MarTech scene, server-side tracking is nothing new. For years if not decades various...
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Amin Kitmir
Jun 246 min read
How to measure the number of users in Google Analytics: UA v.s. GA4 UI v.s. BigQuery
Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...
Glenn Vanderlinden
Jun 244 min read
A practical approach for applying data minimisation to tracking plans
What is data minimisation? Data minimisation is defined in the GDPR legislation as follows: The principle of “data minimisation” means...
Rémi Peeters
Jun 226 min read
Building a media performances summary with DBT and BigQuery
Advertisers are continuously spending more and more budget in advertising. According to Statista, the total industry ad spend will...
Diogo Ferreira Cardoso
Jun 206 min read
How to deploy Google's Consent Mode
In an era where user privacy is becoming more and more sensitive, all tracking tools have been forced to evolve their technology to...
Glenn Vanderlinden
Sep 13, 20233 min read
User stories as a way to build your martech stack
Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...
Glenn Vanderlinden
Jul 27, 20234 min read
Data democratization in product analytics—and how to get there
If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...
Loïc Vanden Broeck
Jul 25, 20234 min read
Elevating Data Observability: Key Approaches for Leveraging dbt Cloud
INTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...
Glenn Vanderlinden
Jun 23, 20233 min read
Unlocking the Power of Synthetic Data – A short introduction
In this blog post, we will explore what synthetic data is and some of its application use cases for customer data professionals.
Glenn Vanderlinden
May 3, 20231 min read
From Marketing Data Warehouse to Customer Data Activation
In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....
Glenn Vanderlinden
Apr 6, 20231 min read
Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization
This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...
Glenn Vanderlinden
Apr 6, 20231 min read
Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail
This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...
Glenn Vanderlinden
Jan 3, 20234 min read
7 Predictions for the analytics & martech space in 2023
Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...
Julien De Visscher
Dec 21, 20225 min read
5 Things we’ve learned from working with DPO’s
If there is one common challenge that became obvious in 2022 and was shared by all organisations, it is certainly the data privacy one....
Glenn Vanderlinden
Nov 22, 20226 min read
One year later - 6 predictions for the Analytics Industry in 2022
Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...
Human37
Jun 8, 20221 min read
Webinar: Helping brands build better digital experiences with data
The following video is a recording of our session at HeyGrowth Summit. The session took place on May 17th during the “Marketing...
Glenn Vanderlinden
Jun 8, 20221 min read
Life after GDPR podcast - Building you own 1st party data stack
At Measurecamp Amsterdam our co-founder Glenn Vanderlinden participated in a podcast panel discussion hosted by Rick Dronkers. The topic...
Glenn Vanderlinden
Jun 2, 20223 min read
Planning your GA4 implementation - A G4 event planning framework
This article is a shortened version of the presentation we gave at the Google Analytics 4 kick-off event in Brussels on May 17th 2022....
Glenn Vanderlinden
Nov 7, 20214 min read
Product analytics vs. marketing analytics: Why you need both
🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...
Glenn Vanderlinden
Jul 22, 20215 min read
The key to making product analytics work in enterprise-level organisations
This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...
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