Amplitude - Hands-on with event design
Introduction This article explores the event design principles for your current or future Amplitude implementation. This article contains...
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Unleashing the true power of your data takes a clear vision of your business goals and the milestones needed to reach them.
Human37 helps you find the signal in the noise, and turn data into actionable insights and recommendations on how to improve the efficiency of customer journeys.
WE ELEVATE EXPERIENCES
START SMALL.
AIM BIG.
"As a marketer, I want to send an email with recommended products 5 days after the first purchase."
To ensure continuous impact, we adopt an iterative approach, based on user stories. Every user story is prioritized and treated as a distinct mission to ensure business impact at every single step.
HOW WE ELEVATE YOUR CUSTOMER EXPERIENCES
DATA-DRIVEN
PERSONALIZATION
We help organisations leverage the data they have in order to drive tailor made experiences for each and every customer across their customer journey regardless of the customer touchpoint.
This goes from running marketing campaigns and showing specific products relevant to a user, to personalising the website based on that user’s behavior.
Personalisation across the board, throughout each and every touchpoint.
Data-drive personaliztion
DATA-DRIVEN
SEGMENTATION
All marketing departments use personas. But very few marketing departments use marketing personas that are actually backed up by data. We help you build data-driven personas.
By looking at the data you’re actually collecting. From those collected data, we derive insights that can than be leveraged to personalise experiences such as marketing campaigns or website/apps experiences.
By putting together all the pieces of the puzzle we help you understand who your customers actually are and how you can offer them better experiences.
How?
Data-driven segmentation
Predictive analytics
PREDICTIVE ANALYTICS
& MODELLING
Predictive analytics gives you the opportunity to predict a result or action based on existing data. Our use of predictive analytics takes advantage of our expertise to predict based on the existing user behavior, for example, for a specific user or a set of users:
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The churn risk
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The expected lifetime value
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Product recommendation
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Content recommendation
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What communication channel the user will use next time
This knowledge can prevent a customer from ending up at a competitor, predict new trends or help you understand what products the customer wants, other than the existing ones.
CRO
& PRODUCT OPTIMISATION
We help you improve the customer experience you propose. We create noticeable results through optimization of your digital assets (website, webpages, applications, etc.) while focussing on your north star metric.
Long-term competitive advantages can be achieved through continuous testing since one can react to technical trends and change user behavior faster.
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The conception of systematic test architecture
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The establishment of a test culture in your organization
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The Implementation of A/B and Multivariate tests
WE HELP YOU WITH
CRO
ATTRIBUTION
MODELLING
We help you measure the impact of your acquisition strategy and define measurement protocols to create synergies between all touchpoints, online and offline.
WE OPTIMIZE YOUR OPERATIONS TO INCREASE ACQUISITION EFFICIENCY
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Online attribution – multi-touchpoint attribution, media mix modeling
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Online-offline measurement – ROPO, cross-channel analysis
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Media econometrics
Attribution modelling
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