From Marketing Data Warehouse to Customer Data Activation
Unleashing the true power of your data takes a clear vision of your business goals and the milestones needed to reach them.
Human37 helps you find the signal in the noise, and turn data into actionable insights and recommendations on how to improve the efficiency of customer journeys.
WE ELEVATE EXPERIENCES
"As a marketer, I want to send an email with recommended products 5 days after the first purchase."
To ensure continuous impact, we adopt an iterative approach, based on user stories. Every user story is prioritized and treated as a distinct mission to ensure business impact at every single step.
HOW WE ELEVATE YOUR CUSTOMER EXPERIENCES
We help organisations leverage the data they have in order to drive tailor made experiences for each and every customer across their customer journey regardless of the customer touchpoint.
This goes from running marketing campaigns and showing specific products relevant to a user, to personalising the website based on that user’s behavior.
Personalisation across the board, throughout each and every touchpoint.
All marketing departments use personas. But very few marketing departments use marketing personas that are actually backed up by data. We help you build data-driven personas.
By looking at the data you’re actually collecting. From those collected data, we derive insights that can than be leveraged to personalise experiences such as marketing campaigns or website/apps experiences.
By putting together all the pieces of the puzzle we help you understand who your customers actually are and how you can offer them better experiences.
Predictive analytics gives you the opportunity to predict a result or action based on existing data. Our use of predictive analytics takes advantage of our expertise to predict based on the existing user behavior, for example, for a specific user or a set of users:
The churn risk
The expected lifetime value
What communication channel the user will use next time
This knowledge can prevent a customer from ending up at a competitor, predict new trends or help you understand what products the customer wants, other than the existing ones.
& PRODUCT OPTIMISATION
We help you improve the customer experience you propose. We create noticeable results through optimization of your digital assets (website, webpages, applications, etc.) while focussing on your north star metric.
Long-term competitive advantages can be achieved through continuous testing since one can react to technical trends and change user behavior faster.
The conception of systematic test architecture
The establishment of a test culture in your organization
The Implementation of A/B and Multivariate tests
WE HELP YOU WITH
We help you measure the impact of your acquisition strategy and define measurement protocols to create synergies between all touchpoints, online and offline.
WE OPTIMIZE YOUR OPERATIONS TO INCREASE ACQUISITION EFFICIENCY
Online attribution – multi-touchpoint attribution, media mix modeling
Online-offline measurement – ROPO, cross-channel analysis