Glenn VanderlindenApr 6, 20231 minComposable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In DetailThis article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...
Diogo Ferreira CardosoApr 4, 20234 minWhat is Google Signals and what are the benefits of using it?Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...
Maxime WauthyApr 4, 20233 min4 Techniques to Master Segment DebuggingSegment is a powerful Customer Data Platform (CDP) that enables companies to collect, clean and unify customer data from disparate...
Cédric LequenneJan 5, 20233 minUnlock the Power of Mixpanel: A Beginner's Guide to Tracking Methods and FeaturesMixpanel is a powerful analytics tool that helps companies track and analyze user behavior on their websites and products. By collecting...
Glenn VanderlindenJan 3, 20234 min7 Predictions for the analytics & martech space in 2023Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...
Cédric LequenneDec 23, 20224 minSegment Functions : how to get integrated with any unsupported systemsSegment is one of many powerful CDPs existing on the market. For those of you that are not that familiar with the concept of a CDP - you...