Google Analytics (4): The story behind the evolution and why it makes sense

The analyst matrix: Last-mile documentation for getting value out of your GA4 implementation

An introduction to building your own MarTech stack

an introduction to audiences-as-a-service, the data product for marketers

Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit

a practical guide to understanding the difference between profile & super properties in mixpanel

How human37 leveraged Maison Dandoy's 1st party data to supercharge marketing & sales performance

The key to making product analytics work in enterprise-level organisations

What do we do at Human37

6 tips for building a Customer Data Platform tracking plan

Human37 becomes Mixpanel Certified Gold Partner

Human37 becomes Mparticle authorised Partner

Human37 becomes Contentsquare Certified Partner

HUMAN37: the very first customer data strategy agency launched by former Semetis Directors

The rise of the Customer Data Platforms

What is server-side (or server-to-server) tracking ?

What should you take into account to make product analytics profitable ?

MarTech stacks and where to start