Analytics

Data democratization in product analytics—and how to get there

If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...

The fading barrier between marketing & product analytics is fading and how iOS17 could accelerate it

Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...

What is Google Signals and what are the benefits of using it?

Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...

Unlock the Power of Mixpanel: A Beginner's Guide to Tracking Methods and Features

Mixpanel is a powerful analytics tool that helps companies track and analyze user behavior on their websites and products. By collecting...

Life after GDPR podcast - Building you own 1st party data stack

At Measurecamp Amsterdam our co-founder Glenn Vanderlinden participated in a podcast panel discussion hosted by Rick Dronkers. The topic...

Planning your GA4 implementation - A G4 event planning framework

This article is a shortened version of the presentation we gave at the Google Analytics 4 kick-off event in Brussels on May 17th 2022....

Product analytics vs. marketing analytics: Why you need both

🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...

Human37 becomes Mixpanel Certified Gold Partner

Brussels 30/06/2021 - Human37 officially becomes Mixpanel certified gold partner. Mixpanel helps companies build better products through...

Human37 becomes Contentsquare Certified Partner

Brussels 24/06/2021 - Human37 officially becomes Contentsquare certified member partner. Contentsquare is the market leader in digital...

MarTech stacks and where to start

Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...

What should you take into account to make product analytics profitable ?

Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....

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