MarTech | Human37 2/2

Oct 27, 20211 min read

Beyond Marketing Podcast: Building a Customer Data Strategy

Note: Podcast in French. Beyond Marketing, a podcast created by Sortlist, invited us to talk about all things Customer Data, our vision...

Sep 13, 20217 min read

An introduction to building your own MarTech stack

In our previous article “MarTech stacks and where to start” we introduced the concept of MarTech and MarTech stacks. We reviewed the core...

Aug 10, 20212 min read

Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit

Jul 28, 20213 min read

How human37 leveraged Maison Dandoy's 1st party data to supercharge marketing & sales performance

"Human37 helped us gain insight into the power and riches of our first-party data. Thanks to our collaboration, we are now able to better...

Jul 22, 20215 min read

The key to making product analytics work in enterprise-level organisations

This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...

Jul 6, 20215 min read

What do we do at Human37

The context After several years leading agencies where we dealt with numerous digital marketing & data infrastructure projects we,...

Jun 19, 20216 min read

MarTech stacks and where to start

Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...

Jun 19, 20215 min read

What is server-side (or server-to-server) tracking ?

Introduction Server-side tracking has been an increasingly popular term in the world of marketing and web analytics over the recent...

Jun 19, 20213 min read

What should you take into account to make product analytics profitable ?

Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....

Contact