User stories as a way to build your martech stack
Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...
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Glenn Vanderlinden
- Jun 23
- 3 min
Unlocking the Power of Synthetic Data – A short introduction
In this blog post, we will explore what synthetic data is and some of its application use cases for customer data professionals.
Glenn Vanderlinden
- May 3
- 1 min
From Marketing Data Warehouse to Customer Data Activation
In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....
Glenn Vanderlinden
- Apr 6
- 1 min
Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization
This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...
Glenn Vanderlinden
- Apr 6
- 1 min
Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail
This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...
Glenn Vanderlinden
- Jan 3
- 4 min
7 Predictions for the analytics & martech space in 2023
Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...
Julien De Visscher
- Dec 21, 2022
- 5 min
5 Things we’ve learned from working with DPO’s
If there is one common challenge that became obvious in 2022 and was shared by all organisations, it is certainly the data privacy one....
Amin Kitmir
- Dec 12, 2022
- 4 min
How to get started with dbt Cloud - A Newbie experience
During my first weeks at Human37, I had the opportunity to discover a plethora of data-related tools. Today, I want to highlight one...
Glenn Vanderlinden
- Nov 22, 2022
- 6 min
One year later - 6 predictions for the Analytics Industry in 2022
Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...
Glenn Vanderlinden
- Oct 27, 2022
- 5 min
The role of customer, operator, buyer & integrator experience when building your MARTECH Stack
In a world where there have never been more marketing technologies available (around 10K in 2022 according to Scott Brinker) the...
Human37
- Feb 20, 2022
- 3 min
Customer data strategy definition and CDP pre-purchase track
Customer data strategy definition and CDP pre-purchase track for We Invest, Belgium's real estate franchisor of the future.
Julien De Visscher
- Jan 17, 2022
- 4 min
What is reverse ETL?
Reverse ETL are relatively new on the market but are coming with clear added benefits. Read more about them in our article!
Glenn Vanderlinden
- Dec 20, 2021
- 7 min
6 predictions for the Analytics Industry in 2022.
The end of 2021 is upon us. As tradition wants, we reflected upon the year that passed. Our 6 predictions for the analytics industry in 2022
Glenn Vanderlinden
- Nov 7, 2021
- 4 min
Product analytics vs. marketing analytics: Why you need both
🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...
Human37
- Oct 27, 2021
- 1 min
People & Digital Podcast: Demystifying data & the human side of cx
Amélie Beerens, creator of the podcast 'People & Digital', invited us to talk about Customer Data, Marketing Technology and Customer...
Human37
- Oct 27, 2021
- 1 min
Beyond Marketing Podcast: Building a Customer Data Strategy
Note: Podcast in French. Beyond Marketing, a podcast created by Sortlist, invited us to talk about all things Customer Data, our vision...
Maxime Vandenbussche
- Sep 13, 2021
- 7 min
An introduction to building your own MarTech stack
In our previous article “MarTech stacks and where to start” we introduced the concept of MarTech and MarTech stacks. We reviewed the core...
Human37
- Aug 10, 2021
- 2 min
Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit
Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit
Human37
- Jul 28, 2021
- 3 min
How human37 leveraged Maison Dandoy's 1st party data to supercharge marketing & sales performance
"Human37 helped us gain insight into the power and riches of our first-party data. Thanks to our collaboration, we are now able to better...
Glenn Vanderlinden
- Jul 22, 2021
- 5 min
The key to making product analytics work in enterprise-level organisations
This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...
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