User stories as a way to build your martech stack
Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...
User stories as a way to build your martech stack
Unlocking the Power of Synthetic Data – A short introduction
From Marketing Data Warehouse to Customer Data Activation
Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization
Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail
7 Predictions for the analytics & martech space in 2023
5 Things we’ve learned from working with DPO’s
How to get started with dbt Cloud - A Newbie experience
One year later - 6 predictions for the Analytics Industry in 2022
The role of customer, operator, buyer & integrator experience when building your MARTECH Stack
Customer data strategy definition and CDP pre-purchase track
What is reverse ETL?
6 predictions for the Analytics Industry in 2022.
Product analytics vs. marketing analytics: Why you need both
People & Digital Podcast: Demystifying data & the human side of cx
Beyond Marketing Podcast: Building a Customer Data Strategy
An introduction to building your own MarTech stack
Martech stack blueprint, vendor assessment and implementation for Belgium's #1 babysit app bsit
How human37 leveraged Maison Dandoy's 1st party data to supercharge marketing & sales performance
The key to making product analytics work in enterprise-level organisations