User stories as a way to build your martech stack
Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...
User stories as a way to build your martech stack
Elevating Data Observability: Key Approaches for Leveraging dbt Cloud
From Marketing Data Warehouse to Customer Data Activation
One year later - 6 predictions for the Analytics Industry in 2022
The role of customer, operator, buyer & integrator experience when building your MARTECH Stack
From GA4 to BigQuery to improve product search experience
What is reverse ETL?
6 predictions for the Analytics Industry in 2022.
Webinar: 5 tips to help you successfully use behavioral data
People & Digital Podcast: Demystifying data & the human side of cx
Beyond Marketing Podcast: Building a Customer Data Strategy
An introduction to building your own MarTech stack
an introduction to audiences-as-a-service, the data product for marketers