What is RFM? RFM (Recency, Frequency, Monetary) segmentation is a straightforward way to rank and group your customers based on their...

Ever wondered which features and behavior within your product, website or app actually matter? The ones that truly bring delight, solve a...

Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...

INTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...

In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....

Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...

In a world where there have never been more marketing technologies available (around 10K in 2022 according to Scott Brinker) the...

“Human37 helped us centralise our customer data, and laid the groundwork for future projects. With this first collaboration, we collected...

Reverse ETL are relatively new on the market but are coming with clear added benefits. Read more about them in our article!

The end of 2021 is upon us. As tradition wants, we reflected upon the year that passed. Our 6 predictions for the analytics industry in 2022

Our talk at Actito's 2021 "Best of Activation Day". Human37 shares 5 tips to maximise the potential of your behavioural data.

Amélie Beerens, creator of the podcast 'People & Digital', invited us to talk about Customer Data, Marketing Technology and Customer...

Note: Podcast in French. Beyond Marketing, a podcast created by Sortlist, invited us to talk about all things Customer Data, our vision...

In our previous article “MarTech stacks and where to start” we introduced the concept of MarTech and MarTech stacks. We reviewed the core...

Let’s start with the obvious, we live in a digital era marked with data abundance and analytics, enabled by technologies that allow...