Customer Data | Human37

One year later - 6 predictions for the Analytics Industry in 2022

Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...

The role of customer, operator, buyer & integrator experience when building your MARTECH Stack

In a world where there have never been more marketing technologies available (around 10K in 2022 according to Scott Brinker) the...

From GA4 to BigQuery to improve product search experience

“Human37 helped us centralise our customer data, and laid the groundwork for future projects. With this first collaboration, we collected...

What is reverse ETL?

Reverse ETL are relatively new on the market but are coming with clear added benefits. Read more about them in our article!

6 predictions for the Analytics Industry in 2022.

The end of 2021 is upon us. As tradition wants, we reflected upon the year that passed. Our 6 predictions for the analytics industry in 2022

Webinar: 5 tips to help you successfully use behavioral data

Our talk at Actito's 2021 "Best of Activation Day". Human37 shares 5 tips to maximise the potential of your behavioural data.

People & Digital Podcast: Demystifying data & the human side of cx

Amélie Beerens, creator of the podcast 'People & Digital', invited us to talk about Customer Data, Marketing Technology and Customer...

Beyond Marketing Podcast: Building a Customer Data Strategy

Note: Podcast in French. Beyond Marketing, a podcast created by Sortlist, invited us to talk about all things Customer Data, our vision...

An introduction to building your own MarTech stack

In our previous article “MarTech stacks and where to start” we introduced the concept of MarTech and MarTech stacks. We reviewed the core...

an introduction to audiences-as-a-service, the data product for marketers

Let’s start with the obvious, we live in a digital era marked with data abundance and analytics, enabled by technologies that allow...

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