Beyond Marketing Podcast: Building a Customer Data Strategy


Note: Podcast in French.


Beyond Marketing, a podcast created by Sortlist, invited us to talk about all things Customer Data, our vision and our story.


We walk you through how brands can leverage their data, teams and processes to create a unified Customer Data Strategy. A strategy and approach that aligns the right teams, breaks silo's and creates initiatives for enhanced customer experiences. We highlight this with a few good but also bad user experiences examples, which all of us face in our everyday lives.


Finally, we close the podcast by talking about our origin story and how we created our own agency.


Have fun listening to this interesting talk, we hope you learn a thing or two, and most importantly: share the podcast with someone that might be helped with the content!