What is RFM? RFM (Recency, Frequency, Monetary) segmentation is a straightforward way to rank and group your customers based on their...

In our previous article “MarTech stacks and where to start” we introduced the concept of MarTech and MarTech stacks. We reviewed the core...

Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...