Data democratization in product analytics—and how to get there
If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...
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Glenn Vanderlinden
- Jul 7
- 5 min
The fading barrier between marketing & product analytics is fading and how iOS17 could accelerate it
Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...
Diogo Ferreira Cardoso
- Apr 4
- 4 min
What is Google Signals and what are the benefits of using it?
Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...
Cédric Lequenne
- Jan 5
- 3 min
Unlock the Power of Mixpanel: A Beginner's Guide to Tracking Methods and Features
Mixpanel is a powerful analytics tool that helps companies track and analyze user behavior on their websites and products. By collecting...
Glenn Vanderlinden
- Jan 3
- 4 min
7 Predictions for the analytics & martech space in 2023
Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...
Glenn Vanderlinden
- Nov 22, 2022
- 6 min
One year later - 6 predictions for the Analytics Industry in 2022
Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...
Human37
- Feb 20, 2022
- 3 min
From GA4 to BigQuery to improve product search experience
“Human37 helped us centralise our customer data, and laid the groundwork for future projects. With this first collaboration, we collected...
Glenn Vanderlinden
- Dec 20, 2021
- 7 min
6 predictions for the Analytics Industry in 2022.
The end of 2021 is upon us. As tradition wants, we reflected upon the year that passed. Our 6 predictions for the analytics industry in 2022
Human37
- Dec 15, 2021
- 1 min
Webinar: 5 tips to help you successfully use behavioral data
Our talk at Actito's 2021 "Best of Activation Day". Human37 shares 5 tips to maximise the potential of your behavioural data.
Human37
- Dec 15, 2021
- 1 min
Webinar: Product vs. Marketing Analytics
Webinar in collaboration between Human37, Mixpanel and StuDocu on marketing analytics, product analytics and the practice of A/B testing usi
Glenn Vanderlinden
- Nov 7, 2021
- 4 min
Product analytics vs. marketing analytics: Why you need both
🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...
Julien De Visscher
- Oct 5, 2021
- 5 min
Google Analytics (4): The story behind the evolution and why it makes sense
The history To understand why Google Analytics 4 (GA4) got developed and why it is a solution that better fits the need of the current...
Glenn Vanderlinden
- Oct 4, 2021
- 5 min
The analyst matrix: Last-mile documentation for getting value out of your GA4 implementation
This article investigates the challenges linked to driving value from a Google Analytics 4 implementation for Google Analytics 4 users...
Glenn Vanderlinden
- Aug 3, 2021
- 4 min
a practical guide to understanding the difference between profile & super properties in mixpanel
Defining super properties and profile properties Mixpanel defines super properties as follows: “Super Properties are a type of Event...
Human37
- Jul 28, 2021
- 3 min
How human37 leveraged Maison Dandoy's 1st party data to supercharge marketing & sales performance
"Human37 helped us gain insight into the power and riches of our first-party data. Thanks to our collaboration, we are now able to better...
Glenn Vanderlinden
- Jul 22, 2021
- 5 min
The key to making product analytics work in enterprise-level organisations
This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...
Human37
- Jun 29, 2021
- 2 min
Human37 becomes Mixpanel Certified Gold Partner
Brussels 30/06/2021 - Human37 officially becomes Mixpanel certified gold partner. Mixpanel helps companies build better products through...
Julien De Visscher
- Jun 19, 2021
- 3 min
What should you take into account to make product analytics profitable ?
Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....
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