“ When your partner not only suggests sensible items but also proactively highlights things you hadn’t even thought about, that’s when...

When you’re new to Mixpanel the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

When you’re new to Amplitude the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

In this article we will be exploring the difference between Mixpanel and Amplitude funnel reports. Be advised that this article can be...

This article is a step-by-step hands-on implementation guide of how consent context can be used in the context of Amplitude. In order to...

This article is a step-by-step hands-on implementation guide of how consent context can be used in the context of Mixpanel. In order to...

Problem statement Imagine the following – You run an analytics solution on your website. The website visitor granted consent for their...

For those who have been around in the analytics & MarTech scene, server-side tracking is nothing new. For years if not decades various...

Last July marked a significant shift in the Analytics landscape. Google officially discontinued Universal Analytics (UA) in favor of...

In an era where user privacy is becoming more and more sensitive, all tracking tools have been forced to evolve their technology to...

Introduction This article explores the event design principles for your current or future Amplitude implementation. This article contains...

Introduction Events have event properties that give context about the event itself. Users tracked in Amplitude have a similar property...

At Human37, we take pride in our commitment to empowering businesses through strategic data management and operational excellence....

December 4th 2023 — Human37 is proud to share two new projects that have been published on Github, open-sourced and shared with the...

If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...

Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...

Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...

Mixpanel is a powerful analytics tool that helps companies track and analyze user behavior on their websites and products. By collecting...

Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...

Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...