Amplitude - Hands-on with event design
Introduction This article explores the event design principles for your current or future Amplitude implementation. This article contains...
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Glenn Vanderlinden
Apr 44 min
Amplitude – The power of user properties
Introduction Events have event properties that give context about the event itself. Users tracked in Amplitude have a similar property...
Glenn Vanderlinden
Jul 7, 20235 min
The fading barrier between marketing & product analytics is fading and how iOS17 could accelerate it
Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...
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