Boosting repurchase rate with a composable CDP for Loop Earplugs

About Loop Earplugs

Loop Earplugs is a leading innovator in the high-fidelity earplugs market, offering stylish and effective hearing protection for various use cases – sleep, focus, concerts, and everyday noise reduction. Their products are designed for comfort, aesthetics, and performance, making them a favorite among music lovers, travelers, and professionals seeking a quieter world. With their latest launch, Dream earplugs, they aim to enhance sleep quality by reducing noise while ensuring maximum comfort.

User Story

As a marketeer I want to Increase repurchase rates of my clients by promoting the newly launched Dream earplugs to previous buyers of Switch earplugs in order to increase my clients’ lifetime value and grow our business profitability

Ingredients

Data integration flow showcasing how Shopify and Amplitude data are stored in Snowflake, transformed with dbt, and utilized in marketing platforms like Klaviyo, Google Ads, and Meta Ads via Hightouch for Reverse ETL.

Recipe

Step 1: Gather & Centralize Data

• Ingested all relevant customer data into Snowflake, including:

  • Purchase history (Switch earplugs buyers).

  • Behavioral data (website interactions, email engagement, ad clicks).

  • Customer attributes (demographics, preferences).

• Created a single source of truth, ensuring consistent and reliable data across all platforms.

  
  

Step 2: Define & Segment the Audience

• Used Hightouch to build dynamic audience segments based on:

  • Customers who previously purchased Switch earplugs.

  • Time since last purchase (to optimize timing of the Dream earplug offer).

  • Engagement behavior (previous ad interactions, email open rates).

• Segments were automatically updated in real time, ensuring only relevant users were targeted.

Step 3: Distribute & Activate

• Google Ads & Meta Ads:

  • Uploaded audience segments to Google Ads for retargeting via search and display ads.

  • Synced audience lists with Meta Ads to run targeted Facebook & Instagram campaigns.

• Klaviyo Email Campaigns:

  • Sent personalized emails promoting Dream earplugs with compelling CTAs.

  • Included dynamic content based on user behavior (e.g., discount for inactive users).

Results

In order to statistically assess the results of the user story, we deployed an A/B testing which exposed 80% of the eligible audience to the above described set-up and 20% of the eligible audience as the control group not exposed to the personalisation. The results were very positive as the following was measured: 

• 26% increase in repurchase rate across channels.

• Meta Ads: 22.44% reduction in CPA.

• ROI: 5x

Interested? Feel free to reach out!