Glenn VanderlindenAug 3, 20214 mina practical guide to understanding the difference between profile & super properties in mixpanelDefining super properties and profile properties Mixpanel defines super properties as follows: “Super Properties are a type of Event...
Glenn VanderlindenJul 22, 20215 minThe key to making product analytics work in enterprise-level organisationsThis article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...
Human37Jul 6, 20215 minWhat do we do at Human37The context After several years leading agencies where we dealt with numerous digital marketing & data infrastructure projects we,...
Glenn VanderlindenJul 6, 20215 min6 tips for building a Customer Data Platform tracking planBuilding a tracking plan can be daunting when doing it for the very first time. And even if you have experience with product analytics...