Webinar: 5 tips to help you successfully use behavioral data
Our talk at Actito's 2021 "Best of Activation Day". Human37 shares 5 tips to maximise the potential of your behavioural data.
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Human37
Dec 15, 20211 min read
Webinar: Product vs. Marketing Analytics
Webinar in collaboration between Human37, Mixpanel and StuDocu on marketing analytics, product analytics and the practice of A/B testing usi
Glenn Vanderlinden
Nov 7, 20214 min read
Product analytics vs. marketing analytics: Why you need both
đŁ Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...
Human37
Oct 27, 20211 min read
People & Digital Podcast: Demystifying data & the human side of cx
Amélie Beerens, creator of the podcast 'People & Digital', invited us to talk about Customer Data, Marketing Technology and Customer...
Human37
Oct 27, 20211 min read
Beyond Marketing Podcast: Building a Customer Data Strategy
Note: Podcast in French. Beyond Marketing, a podcast created by Sortlist, invited us to talk about all things Customer Data, our vision...
Julien De Visscher
Oct 5, 20215 min read
Google Analytics (4): The story behind the evolution and why it makes sense
The history To understand why Google Analytics 4 (GA4) got developed and why it is a solution that better fits the need of the current...
Glenn Vanderlinden
Oct 4, 20215 min read
The analyst matrix: Last-mile documentation for getting value out of your GA4 implementation
This article investigates the challenges linked to driving value from a Google Analytics 4 implementation for Google Analytics 4 users...
Maxime Vandenbussche
Sep 13, 20217 min read
An introduction to building your own MarTech stack
In our previous article âMarTech stacks and where to startâ we introduced the concept of MarTech and MarTech stacks. We reviewed the core...
Julien De Visscher
Aug 25, 20214 min read
an introduction to audiences-as-a-service, the data product for marketers
Letâs start with the obvious, we live in a digital era marked with data abundance and analytics, enabled by technologies that allow...
Glenn Vanderlinden
Aug 3, 20214 min read
a practical guide to understanding the difference between profile & super properties in mixpanel
Defining super properties and profile properties Mixpanel defines super properties as follows: âSuper Properties are a type of Event...
Glenn Vanderlinden
Jul 22, 20215 min read
The key to making product analytics work in enterprise-level organisations
This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...
Human37
Jul 6, 20215 min read
What do we do at Human37
The context After several years leading agencies where we dealt with numerous digital marketing & data infrastructure projects we,...
Glenn Vanderlinden
Jul 6, 20215 min read
6 tips for building a Customer Data Platform tracking plan
Building a tracking plan can be daunting when doing it for the very first time. And even if you have experience with product analytics...
Julien De Visscher
Jun 20, 20214 min read
The rise of the Customer Data Platforms
In the midst of chaos, CDPâs were born Being a marketer means living in a paradoxical world. Weâre constantly being exposed to changing...
Maxime Vandenbussche
Jun 19, 20216 min read
MarTech stacks and where to start
Introduction Before we talk about âMarTech stacksâ letâs review the concept of MarTech first. Scott Brinker, one of the leading voices in...
Glenn Vanderlinden
Jun 19, 20215 min read
What is server-side (or server-to-server) tracking ?
Introduction Server-side tracking has been an increasingly popular term in the world of marketing and web analytics over the recent...
Julien De Visscher
Jun 19, 20213 min read
What should you take into account to make product analytics profitable ?
Introduction A: âI would like to improve the conversion rate on my website but I donât know where to startâ. B: âLetâs buy a CRO tool....
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