Ideas

an introduction to audiences-as-a-service, the data product for marketers

Let’s start with the obvious, we live in a digital era marked with data abundance and analytics, enabled by technologies that allow...

a practical guide to understanding the difference between profile & super properties in mixpanel

Defining super properties and profile properties Mixpanel defines super properties as follows: “Super Properties are a type of Event...

The key to making product analytics work in enterprise-level organisations

This article investigates the challenges larger organisations face when implementing product analytics, how to overcome them, and how to...

What do we do at Human37

The context After several years leading agencies where we dealt with numerous digital marketing & data infrastructure projects we,...

6 tips for building a Customer Data Platform tracking plan

Building a tracking plan can be daunting when doing it for the very first time. And even if you have experience with product analytics...

The rise of the Customer Data Platforms

In the midst of chaos, CDP’s were born Being a marketer means living in a paradoxical world. We’re constantly being exposed to changing...

MarTech stacks and where to start

Introduction Before we talk about ‘MarTech stacks’ let’s review the concept of MarTech first. Scott Brinker, one of the leading voices in...

What is server-side (or server-to-server) tracking ?

Introduction Server-side tracking has been an increasingly popular term in the world of marketing and web analytics over the recent...

What should you take into account to make product analytics profitable ?

Introduction A: “I would like to improve the conversion rate on my website but I don’t know where to start”. B: “Let’s buy a CRO tool....

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