Google Tag Manager (GTM) is a powerful tool for managing tracking codes on your website without the need for manual code changes. For new...

Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...

If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...

INTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...

Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...

Digitalisation paves the way for successful digital transformation. As a practical approach, it can be adopted in a continuous and iterative

In this blog post, we will explore what synthetic data is and some of its application use cases for customer data professionals.

In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....

This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...

This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...

Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...

Segment is a powerful Customer Data Platform (CDP) that enables companies to collect, clean and unify customer data from disparate...

Mixpanel is a powerful analytics tool that helps companies track and analyze user behavior on their websites and products. By collecting...

Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...

Segment is one of many powerful CDPs existing on the market. For those of you that are not that familiar with the concept of a CDP - you...

If there is one common challenge that became obvious in 2022 and was shared by all organisations, it is certainly the data privacy one....

During my first weeks at Human37, I had the opportunity to discover a plethora of data-related tools. Today, I want to highlight one...

Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...

In a world where there have never been more marketing technologies available (around 10K in 2022 according to Scott Brinker) the...

This article will focus on how different business teams use different tools to create value and how, in the context of Segment, Segment...