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How to leverage Javascript in Google Tag Manager (GTM) to enhance your ecommerce tracking
Google Tag Manager (GTM) is a powerful tool for managing tracking codes on your website without the need for manual code changes. For new...

Diogo Ferreira Cardoso
Nov 26, 20235 min read


User stories as a way to build your martech stack
Building a marketing technology stack (also referred to as customer data infrastructure) can be daunting. It’s tempting to start...

Glenn Vanderlinden
Sep 13, 20233 min read


Data democratization in product analytics—and how to get there
If you want to leverage data to generate great insights about how customers are using your product, getting that data into a product...

Glenn Vanderlinden
Jul 27, 20234 min read


Elevating Data Observability: Key Approaches for Leveraging dbt Cloud
INTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...

Loïc Vanden Broeck
Jul 25, 20234 min read


The fading barrier between marketing & product analytics is fading and how iOS17 could accelerate it
Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...

Glenn Vanderlinden
Jul 7, 20235 min read


Driving Practical Digitalisation: How Human37 Empowers Companies for Success
Digitalisation paves the way for successful digital transformation. As a practical approach, it can be adopted in a continuous and iterative

Julien De Visscher
Jun 23, 20233 min read


Unlocking the Power of Synthetic Data – A short introduction
In this blog post, we will explore what synthetic data is and some of its application use cases for customer data professionals.

Glenn Vanderlinden
Jun 23, 20233 min read


From Marketing Data Warehouse to Customer Data Activation
In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....

Glenn Vanderlinden
May 3, 20231 min read


Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization
This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...

Glenn Vanderlinden
Apr 6, 20231 min read


Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail
This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...

Glenn Vanderlinden
Apr 6, 20231 min read


What is Google Signals and what are the benefits of using it?
Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...

Diogo Ferreira Cardoso
Apr 4, 20234 min read


4 Techniques to Master Segment Debugging
Segment is a powerful Customer Data Platform (CDP) that enables companies to collect, clean and unify customer data from disparate...

Maxime Wauthy
Apr 4, 20233 min read


Unlock the Power of Mixpanel: A Beginner's Guide to Tracking Methods and Features
Mixpanel is a powerful analytics tool that helps companies track and analyze user behavior on their websites and products. By collecting...

Cédric Lequenne
Jan 5, 20233 min read


7 Predictions for the analytics & martech space in 2023
Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...

Glenn Vanderlinden
Jan 3, 20234 min read


Segment Functions : how to get integrated with any unsupported systems
Segment is one of many powerful CDPs existing on the market. For those of you that are not that familiar with the concept of a CDP - you...

Cédric Lequenne
Dec 23, 20224 min read


5 Things we’ve learned from working with DPO’s
If there is one common challenge that became obvious in 2022 and was shared by all organisations, it is certainly the data privacy one....

Julien De Visscher
Dec 21, 20225 min read


How to get started with dbt Cloud - A Newbie experience
During my first weeks at Human37, I had the opportunity to discover a plethora of data-related tools. Today, I want to highlight one...

Amin Kitmir
Dec 12, 20224 min read


One year later - 6 predictions for the Analytics Industry in 2022
Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...

Glenn Vanderlinden
Nov 22, 20226 min read


The role of customer, operator, buyer & integrator experience when building your MARTECH Stack
In a world where there have never been more marketing technologies available (around 10K in 2022 according to Scott Brinker) the...

Glenn Vanderlinden
Oct 27, 20225 min read


Bringing the work of your data science team into your Segment environment using SQL traits
This article will focus on how different business teams use different tools to create value and how, in the context of Segment, Segment...

Glenn Vanderlinden
Oct 27, 20224 min read
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