Driving Practical Digitalisation: How Human37 Empowers Companies for Success
Digitalisation paves the way for successful digital transformation. As a practical approach, it can be adopted in a continuous and iterative
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Glenn Vanderlinden
Jun 23, 20233 min read
Unlocking the Power of Synthetic Data – A short introduction
In this blog post, we will explore what synthetic data is and some of its application use cases for customer data professionals.
Glenn Vanderlinden
May 3, 20231 min read
From Marketing Data Warehouse to Customer Data Activation
In April 2023, Glenn Vanderlinden, one of our co-founder, was invited to talk at the Analytics Summit in Hamburg, organised by Trakken....
Glenn Vanderlinden
Apr 6, 20231 min read
Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization
This article originally appeared on Astorik and Data Beats. As part of the CDP Beats series Arpit and Glenn explore the different...
Glenn Vanderlinden
Apr 6, 20231 min read
Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail
This article originally appeared on Astorik and Data Beats. Arpit and Glenn set out to write the definitive Customer Data Platform (CDP)...
Diogo Ferreira Cardoso
Apr 4, 20234 min read
What is Google Signals and what are the benefits of using it?
Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...
Maxime Wauthy
Apr 4, 20233 min read
4 Techniques to Master Segment Debugging
Segment is a powerful Customer Data Platform (CDP) that enables companies to collect, clean and unify customer data from disparate...
Cédric Lequenne
Jan 5, 20233 min read
Unlock the Power of Mixpanel: A Beginner's Guide to Tracking Methods and Features
Mixpanel is a powerful analytics tool that helps companies track and analyze user behavior on their websites and products. By collecting...
Glenn Vanderlinden
Jan 3, 20234 min read
7 Predictions for the analytics & martech space in 2023
Every year we try to predict what the future holds. We’ve done this last year and recently evaluated the quality of our predictions. With...
Cédric Lequenne
Dec 23, 20224 min read
Segment Functions : how to get integrated with any unsupported systems
Segment is one of many powerful CDPs existing on the market. For those of you that are not that familiar with the concept of a CDP - you...
Julien De Visscher
Dec 21, 20225 min read
5 Things we’ve learned from working with DPO’s
If there is one common challenge that became obvious in 2022 and was shared by all organisations, it is certainly the data privacy one....
Amin Kitmir
Dec 12, 20224 min read
How to get started with dbt Cloud - A Newbie experience
During my first weeks at Human37, I had the opportunity to discover a plethora of data-related tools. Today, I want to highlight one...
Glenn Vanderlinden
Nov 22, 20226 min read
One year later - 6 predictions for the Analytics Industry in 2022
Last year I wrote an article called “6 predictions for the Analytics Industry in 2022“. With the year 2022 coming to a close, it’s time...
Glenn Vanderlinden
Oct 27, 20225 min read
The role of customer, operator, buyer & integrator experience when building your MARTECH Stack
In a world where there have never been more marketing technologies available (around 10K in 2022 according to Scott Brinker) the...
Glenn Vanderlinden
Oct 27, 20224 min read
Bringing the work of your data science team into your Segment environment using SQL traits
This article will focus on how different business teams use different tools to create value and how, in the context of Segment, Segment...
Human37
Jun 8, 20221 min read
Webinar: Helping brands build better digital experiences with data
The following video is a recording of our session at HeyGrowth Summit. The session took place on May 17th during the “Marketing...
Glenn Vanderlinden
Jun 8, 20221 min read
Life after GDPR podcast - Building you own 1st party data stack
At Measurecamp Amsterdam our co-founder Glenn Vanderlinden participated in a podcast panel discussion hosted by Rick Dronkers. The topic...
Glenn Vanderlinden
Jun 2, 20223 min read
Planning your GA4 implementation - A G4 event planning framework
This article is a shortened version of the presentation we gave at the Google Analytics 4 kick-off event in Brussels on May 17th 2022....
Julien De Visscher
Jan 17, 20224 min read
What is reverse ETL?
Reverse ETL are relatively new on the market but are coming with clear added benefits. Read more about them in our article!
Glenn Vanderlinden
Dec 20, 20217 min read
6 predictions for the Analytics Industry in 2022.
The end of 2021 is upon us. As tradition wants, we reflected upon the year that passed. Our 6 predictions for the analytics industry in 2022
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