an introduction to audiences-as-a-service, the data product for marketers
Let’s start with the obvious, we live in a digital era marked with data abundance and analytics, enabled by technologies that allow...
an introduction to audiences-as-a-service, the data product for marketers
a practical guide to understanding the difference between profile & super properties in mixpanel
The key to making product analytics work in enterprise-level organisations
What do we do at Human37
6 tips for building a Customer Data Platform tracking plan
The rise of the Customer Data Platforms
MarTech stacks and where to start
What is server-side (or server-to-server) tracking ?
What should you take into account to make product analytics profitable ?