Julien De VisscherJul 84 min readThe difference between server-side tracking and server-side tagging For those who have been around in the analytics & MarTech scene, server-side tracking is nothing new. For years if not decades various...
Glenn VanderlindenJun 19, 20215 min readWhat is server-side (or server-to-server) tracking ?Introduction Server-side tracking has been an increasingly popular term in the world of marketing and web analytics over the recent...