Diogo Ferreira CardosoNov 26, 20235 minHow to leverage Javascript in Google Tag Manager (GTM) to enhance your ecommerce trackingGoogle Tag Manager (GTM) is a powerful tool for managing tracking codes on your website without the need for manual code changes. For new...
Loïc Vanden BroeckJul 25, 20234 minElevating Data Observability: Key Approaches for Leveraging dbt CloudINTRODUCTION Data Build Tool (dbt) has emerged as a critical component for streamlining data analytics workflows, thanks to its ability...
Glenn VanderlindenOct 4, 20215 minThe analyst matrix: Last-mile documentation for getting value out of your GA4 implementation This article investigates the challenges linked to driving value from a Google Analytics 4 implementation for Google Analytics 4 users...