From GA4 to BigQuery to improve product search experience
“Human37 helped us centralise our customer data, and laid the groundwork for future projects. With this first collaboration, we collected...
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Julien De Visscher
- Oct 5, 2021
- 5 min
Google Analytics (4): The story behind the evolution and why it makes sense
The history To understand why Google Analytics 4 (GA4) got developed and why it is a solution that better fits the need of the current...
Glenn Vanderlinden
- Oct 4, 2021
- 5 min
The analyst matrix: Last-mile documentation for getting value out of your GA4 implementation
This article investigates the challenges linked to driving value from a Google Analytics 4 implementation for Google Analytics 4 users...
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