Glenn VanderlindenJul 7, 20235 minThe fading barrier between marketing & product analytics is fading and how iOS17 could accelerate itTwo years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...
Diogo Ferreira CardosoApr 4, 20234 minWhat is Google Signals and what are the benefits of using it?Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...
Human37Feb 20, 20223 minFrom GA4 to BigQuery to improve product search experience “Human37 helped us centralise our customer data, and laid the groundwork for future projects. With this first collaboration, we collected...
Glenn VanderlindenNov 7, 20214 minProduct analytics vs. marketing analytics: Why you need both🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...