The fading barrier between marketing & product analytics is fading and how iOS17 could accelerate it
Two years ago we wrote an article on “Marketing vs product analytics, and why you should need both”. The article summarised the...
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Diogo Ferreira Cardoso
- Apr 4
- 4 min
What is Google Signals and what are the benefits of using it?
Google Signals is a powerful feature in Google Analytics 4 (GA4) that provides valuable insights into user behavior across multiple...
Human37
- Feb 20, 2022
- 3 min
From GA4 to BigQuery to improve product search experience
“Human37 helped us centralise our customer data, and laid the groundwork for future projects. With this first collaboration, we collected...
Glenn Vanderlinden
- Nov 7, 2021
- 4 min
Product analytics vs. marketing analytics: Why you need both
🗣 Product analytics solutions like Mixpanel and marketing analytics solutions like Google Analytics 4 are built to analyze different...
Julien De Visscher
- Oct 5, 2021
- 5 min
Google Analytics (4): The story behind the evolution and why it makes sense
The history To understand why Google Analytics 4 (GA4) got developed and why it is a solution that better fits the need of the current...
Glenn Vanderlinden
- Oct 4, 2021
- 5 min
The analyst matrix: Last-mile documentation for getting value out of your GA4 implementation
This article investigates the challenges linked to driving value from a Google Analytics 4 implementation for Google Analytics 4 users...
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