We empower business teams driving the customer journey. Our mission is to equip them with seamless access to essential data, enabling the creation of consistent and personalized experiences throughout every stage of the customer journey

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Product analytics – Providing visibility on which product features matter using Snowplow, Bigquery and Count for Well

real-time shopping personalisation optimizing ROI and boosting NPS with Qoqa

Audience Exclusion Recipe With Vanden Borre

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RFM Segmentation: A Practical Approach for Marketing Managers

What is RFM? RFM (Recency, Frequency, Monetary) segmentation is a straightforward way to rank and group your customers based on their...

Maxime Vandenbussche

Mar 243 min read

Want to understand what drives successful behavior? Try feature analysis

Ever wondered which features and behavior within your product, website or app actually matter? The ones that truly bring delight, solve a...

Glenn Vanderlinden

Mar 242 min read

How to figure out your conversion window using Mixpanel

When you’re new to Mixpanel the funnel report can be challenging at first. Where other tools like Google Analytics never gave any...

Glenn Vanderlinden

Jan 63 min read

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WE DRIVE CUSTOMER EXPERIENCES THROUGH DATA